This playful, cinematic series was part of Hyundai’s social push to position the IONIQ 5 and IONIQ 6 as sleek, otherworldly EVs that feel straight out of the future.
Filmed on-location in the desert outside Las Vegas, the spots combine stylized lighting, practical effects, and extraterrestrial vibes to match the campaign’s UFO-inspired humor. From remote mountain roads to eerie night setups, each shot was designed to give these electric vehicles an iconic and unforgettable presence on screen.
