Had a great time editing paid social spots for this AI-driven campaign with The RealReal alongside the team at Team One.
Digging through the timeline was wild! So many unexpected concepts and out of this world scenes. It’s a great example of how far AI has come as a creative tool when it’s paired with strong human direction. Where the concept itself explores the growing tension between perception and reality, using AI as both the subject and the storytelling device, to ironically end with the conclusion, “isn’t it nice to know some things are still real?”
Excited to be part of projects that push that blend forward and continue exploring new tools to tell stories.
